It’s so hard to keep up with the “digital revolution.”  There are so many high tech HD options on the market. I try to keep up, but it’s near impossible. Yesterday it was RED, and the day before it was Canon, but today it’s ARRI’s new Super HD camera the Alexa.  (Now, don’t get me wrong Canon and RED have their place, (I’m not a hater) but  it just so happens the flavor of the month is Alexa)  I’m prepping a job down here at CSC in Ft. Lauderdale.  At first glance the camera looks and feels familiar. If you are use to the already intuitive nature of ARRI cameras there isn’t much of a learning curve.  The most impressive feature to me was being able to shoot 4:4:4 1080/24p  Apple Pro Res via Sony SxS media. Unlike the RED there is NO transcoding to be done. That’s huge!  Not to mention ARRI claims it has 14 stops of latitude with an 800 native ISO… (so basically grab a few light bulbs and go shoot a movie). That’s the quick and dirty. Go get your hands on one!

Check out the specs here.